.2024 has actually been an unpredictable year for adtech funding.U.S.-focused adtech startups, the moment adapted to getting billions in equity capital yearly, have actually increased almost $360 million up until now this year, placing it on course to be the industryu00e2 $ s slowest year in over a decade, per Crunchbase records. That decline results from market saturation, increased regulative pressures, as well as financial uncertainties.ADWEEK spoke with 5 VCs that remain to purchase adtech firms, even with these difficulties, concerning what they are trying to find and also what they stay away from. Perhaps unsurprisingly, these capitalists are targeting options in privacy-focused innovations and also industry-specific regions including linked television.